Friday, November 30, 2012

10 Nice Android Apps Intended for the Business Explorer

10 Nice Android Apps Meant for the Business VoyagerThere seems to be a position new Android smartphone being launched virtually month-to-month and the number of Apps continues to grow. These GPS enabled smartphones at the moment provide vital processing energy in our palms, one thing we might solely have imagined just a few years ago. Tools at the moment are out there to help us share updates, recordsdata, directories, location verify-ins, entry location particular providers, and a ton of different things. In the event you're touring on business, these tools are a necessity to not just with the skill to keep in contact with residence, but in addition to stay for the motive that productive because in the event you had been again in the office.The Android platform is by now an established trade commonplace, backed by Google and providing a viable various to the iPhone. You can now depend in your Android gadget to realize extra productivity time while on the highway or at home; whether or not you want entry to information from a quantity of gadgets positioned in different areas, or finding a restaurant in a international city.Listed here are 10 useful Apps for the Android Smartphone based on what I found at android phone apps:1. Barcode ScannerFor when you find yourself doing somewhat shopping on what you are promoting trip. Merely scan the barcode of a product and the App will bring up retailers and places to buy or, online retailers and product prices.2. ALOQA -Journey CompanionALOQA (All the time Be Native), which uses GPS to first pinpoint your location and then discover activities, events, shops, restaurants and a number of different issues in your vicinity. That is significantly useful in instance you are present to a metropolis and simply staying a amount of days. This App helps you achieve the local really feel or accomplish into the native vibe of a city.3. GoAruna - File Giving out Management deviceFor the business person touring light (with no laptop computer), you'll be capable to access your laptop information through GoAruna. Simply drop your files into this App before leaving the house or office and you'll have entry via your Android phone. With everything the hassle of checking in and baggage safety at airports, leaving the laptop behind is a good advantage.4.VNC Viewer from GoogleVNC permits you to safely log in and hook up with a distant machine, so you can make easy modifications without having to truly store something in your smartphone.5. Assembly Comments by EverNoteIt is a nice App for taking notes in conferences and contains voice recordings (useful for voice memo reminders), and pictures. What amount of occasions have you ever needed to bear an image of that White Board after several hours in a gathering? This App means that you can organize all of your clips, find them and even e mail them. The image component is also useful for capturing and organizing a replica of your plain ticket and other expense receipts.6. Cab4MeThis is another helpful free App, which is ready to discover the cab companies near your GPS location and includes opinions of the providers - a really great tool for the business traveler.7. Speak to MeIt is a nice translation device and a must have if visiting a foreign country. You converse and the cellphone talks back to you in one other language. Your very own interpreter in your pocket. Present languages covered in this App are: English, German, French, Italian and Spanish. And it is free.8. TripItIn situation you are a general traveler, TripIt is a good tool. And one other must have. It organizes flight, lodge, restaurant and different itinerary information in a straightforward-to-read type, in addition to providing you with GPS directions. It could are available very useful if in case you have connecting flights to worry about, by alerting you to a Gate change for way.9. ForexThis App can converts as much as one hundred sixty currencies utilizing actual-time overseas change charges with a calculator. You can too monitor developments, charts and accomplish news.10. CashbookCashbook is an expense tracker, a vital software for the business traveler. It allows you to simply monitor your weekly and month-to-month steadiness in addition to your mileage.With these 10 Apps you are prone to be nicely coated in your next trip, from travel updates to native info, to remaining productive whereas away from the office.Most Helpful Free Android Well being AppsMost Helpful Unfastened Android Health Apps

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Source: Articlealley,  delvin yinson

How to Write a Fashion Business Proposal

The world of fashion is huge and international, and it includes many different types of businesses.

There's the design group: businesses that design patterns, fabrics, notions, accessories, makeup, and lines of clothing.

There's the manufacturing group: businesses that create and package all those items. All those goods have to move around the planet, so there are specialists in importing or exporting clothes and accessories.

And then there are specialists in showcasing and marketing fashions, such as catalog companies, modeling agencies, fashion show production professionals, fashion experts at magazines and on television, photographers, makeup artists, and hair stylists. Even a few niche businesses are included in the fashion realm, such as costume design and makeup for movies, collectors of vintage clothing, and even doll clothes and accessories. The list is endless.

The competition is endless in the fashion world, too. So if you're in charge of one of these businesses, you're always looking for new clients and new projects. How can you beat the competition and land those contracts? You need to learn how to write a business proposal. This is true whether you need to impress a potential client, secure funding to grow your business, or even sell your business or find a partner.

Writing a business proposal doesn't need to be a daunting project. After you understand the standard structure and focus of a proposal, you'll be able to fill in the pages pretty quickly. And when your first proposal is complete, you'll find it much easier to write the next one, and the next.

The first and most basic idea you need to master is that a good proposal is not focused on you. It should be focused on your prospective client or partner--the person who will read your proposal. That reader might be the loan officer at the bank where you're applying for a business loan, the designer whose clothing line you want to manufacture, the production company you are pitching your services to, or the retail chain you want to sell clothing to. Throughout the proposal writing process, put yourself in that party's shoes and consider what they want from you at each step.

All good proposals follow this structure: introduction, client-centered section, description of proposed goods and/or services, and supplier-centered section. The pages in the last three sections will differ depending on your business and what you are proposing, but this sequence of sections should remain the same whether your proposal is four pages long or twenty.

What would you, as a prospective client, want to see as an introduction to a proposal? A Cover Letter, of course. When writing your cover letter, be sure to answer these four questions for the reader: Who are you? Why are you sending this proposal now? What do you want the reader to do next? How can the reader contact you to get more information or accept the proposal?

Next, provide a Title Page, which is precisely what it sounds like. Just give your proposal a logical descriptive name, like "Fashion Show Proposal for QRX Design Company" or "Fabrication and Shipping Services Proposed for West Coast Shops" or "Proposal to Establish a New Consignment Clothing Boutique."

If your proposal has a lot of pages and details, next you might want to include a Client Summary (a one-page summary of the most crucial details you want even the busiest reader to absorb) and a Table of Contents. That's all you need for the Introduction section.

On to the client-centered section: this is where you need to prove that you understand your potential client. Provide all the information you know about their needs and requirements for this project. If you're writing a proposal to get a loan, this section could be as simple as a list of requirements you know you must meet. But if you're writing a complex proposal, this section could be much longer. For example, if you're producing a proposal to stage a fashion event, you might write pages about the client's need for a venue of a certain size and type, the need to hire models, makeup and hairstyling experts, specialists in lighting and sound, possibly videographers and photographers, the need to notify and invite the media, and so forth. If you're proposing to sell your clothing line to a store, you might discuss their sales seasons, advertising needs, packaging and shipping concerns, and so forth. As well as detailing all the desires of the client, write down any constraints you're aware of--budget, special needs of any kind, deadlines that must be met, etc. The goal of this section is to prove you understand what the client needs. At the very least, you'll need a topic page labeled something like Needs or Requirements or Specifications. But if the project has many different aspects, you'll need many more topic pages to cover what the client is looking for.

After the client-centered section, write your description of exactly what you are proposing and what it will cost. Do you plan to open a new hair salon? Are you selling jewelry to compliment a clothing line? Are you providing marketing services for a product launch? Are you proposing to design unique evening wear for the wealthiest clients? At a bare minimum, this section should contain a list of Products or Services Provided, a description of Benefits, and a Cost Summary. But the odds are that you will need many more topics, such as Style, Trends, Lifestyle, Concepts, Aesthetics, Accessories, Materials, Venue, Personnel, Schedule, Equipment, Options, Specials, etc.--include all the topics you need to explain about the goods or services you propose to provide. At each step of the way, describe how what you are offering will meet or exceed the client's requirements that were described in the previous section--in other words, how your goods and/or services will benefit the client. If you offer a Guarantee of satisfaction or a Warranty on your products, include that information, too.

Now, in the final supplier-centered section, it's time to persuade the client that you are the best choice for the project. This section should have at least one page explaining Company History or Experience. If you are the star, this section might even include your Resume. Keep in mind that it's always more persuasive to let facts or third parties demonstrate your qualities, so if you have lists of Clients Served or similar Projects you've done, special Training or Certifications, Awards, or Testimonials from satisfied customers, by all means add those. If you have helpful Alliances or Contacts that would be useful, include those, too.

If you need appendices, such as sketches, maps, photographs, charts, or lists of suppliers, etc., those will go at the end, but otherwise, you're finished writing your proposal.

But you're not quite done. This is the fashion world, and you have competition, so take the time to be sure your proposal is error-free and looks good, too. This means careful proofreading and formatting. Special fonts, colored titles or borders, logos, and unusual bullet points can add visual appeal. Remember that you want your proposal to represent you at your professional best.

After every page has been perfected, print the proposal or create a PDF file and deliver it to your prospective client in whatever way is likely to impress that party (email, upload to your web site, print and mail, etc.). It might be worthwhile to hand-deliver a proposal package or pay for a special delivery to make your offering stand out above the competition.

While your first proposal might take awhile to create, you'll learn that all subsequent proposals will be faster, and you can re-use some of the same information in each. But remember that a good proposal should always be client-centered, and this means that each proposal will be customized to the particular client and project.

It's possible to create a business proposal with any word processing system, but to speed up the process, you should consider using a pre-designed proposal kit. A kit will come with hundreds of topic templates including all of the those mentioned above, scores of sample proposals, and even contracts you can adapt for your use. Each template has instructions and examples to guide you as you write, and the sample proposals will show you what a finished proposal might look like and include. You can find kits in a variety of graphic designs to represent your organization's style, or you can use your own company logo. A ready-made kit will give you a big head start on writing your proposals, and a big jump on your competition in the fashion world.


Source: Articlealley, Ian Lauder


Wednesday, November 28, 2012

Unethical Behavior in Business


The sad truth is there are people who part take in unethical behavior within the workplace. Unethical behavior includes a variety of activities. Some unethical business behavior may include lying and changing the number of hours they have worked, making a long distance phone call on the business phones, and copying business software so they can use it at home. There can be more serious unethical behavior such as altering business records. There are also behaviors which are deemed as unethical and behavior that is illegal but ultimately is up to the business to decide if the behavior is illegal or not.

When a employee discovers someone that is being unethical, it can sometimes test what their own ethical values are. Sometimes behavior that is unethical and not illegal can fall under a grey area such as, what is right or wrong and can make it difficult to know what to do when they encounter it. However, people will also have different opinions on what is ethical and what isn't. An example could be saying that it okay to say a white lie, and they make it okay because they can justify it their mind.

The employees own sense of what is right or wrong, comes into play when they witness someone else doing something that isn't part of the companies standards. The employee will need to address how they are feeling about the activity and will they inform on the activity or do they turn a blind eye.

When the employee witness the employee doing something unethical a decision is made in what to do about it and so they are presented with a number of difficult options. Should they go and talk to the person or do they go and speak to the supervisor.

There are techniques that are put in place to make it easier to help with the decision and manage unethical behaviors. The company needs to create a policy for the company, that is signed by each employee so, they are aware on what to do. This will minimize the awakened feeling of what to do when seeing someone act unethically.

The second part is to show a outline of what will be expected of the person when they discover someone doing something unethical. It should also have the person that needs to be contacted and what the process is involved in doing so. Having a clear set instructions, will have a more proactive way on reporting on someone who is doing something unethical. So, by having this it can deal with this issue easily and quickly before it becomes a big issue.

The consequences should be clearly stated of what the unethical behavior is. That way, the person who witness the activity is aware of what to do which lessens the risk of someone not reporting something that is unethical.

                                               Cellphones, Laptops, Videos & Cameras


Source: Articlealley, Marek Salzman

Tuesday, November 27, 2012

Tips On How To Start Or Grow An Office Cleaning Business


Many people are looking to start a business in the cleaning industry because it's one of those businesses that will never go away. Think about..Unlike so many other so-called business opportunities you see these days, a cleaning business will not be replaced by any type of new technology or over sea's labor. Unlike many other "home Based Business opportunities, With a cleaning business there are no "pre-launches". Just a steady stream of cash flow coming in. Also there are a number of specific cleaning service areas that someone can specialize in. For example, office cleaning is one of the biggest cleaning niches in the cleaning industry. Most offices have a cleaning service that either work after hours to make sure the place is kept in tip top shape for customers and employees, and let's face it, no one wants to clean their own office after a long days work. This is where your service comes in.



There are many concerns people have when they first start their own office cleaning business. One thing that concerns many first timers is marketing, "How am I going to get my business known to get more clients?" Another thing that many new office cleaning business owners worry about is the competition " How do I compete with lower price competitor's without lowering my price:?" These are just a few questions many ask themselves when first starting an office cleaning business.



Now, lets look at some of the biggest concerns about starting a new office cleaning business. These concerns are quite normal and expected when anyone is starting a new office cleaning business or any business for that matter.



When it comes to marketing and getting yourself out there, the most important thing is, well marketing your business. Remember, anyone can clean, The trick is to hire someone else to handle all the cleaning once your office cleaning business starts to grow. That way you can focus on getting more account.



Now, when it comes to competing with other similar businesses in the area you need to know how to beat them without actually lowering your price. You see, many people who are looking for office cleaners look at the quality of what they are getting for the price they are paying. Those who have had experience with cleaning companies know that they get exactly what they pay for. Therefore, before you go lowering your prices you may want to at the very least consider adding a few services to a package that you already have, this way customers are getting more than they pay for.

Electric Cleaners                                                                                       Tools & Home Improvements


Source: Articlealley, Brent Wale

Top Business Process Outsourcing Trends of 2012


With time, outsourcing is becoming more and more mainstream phenomenon and now considered as a business essential. According to the trends of the year 2011 and 2012, IT outsourcing has seen some change in the popularity of different services. Latest hot technologies are taking over older ones, while different businesses jumping on these new technological bandwagons to exploit the booming market. Here in this article, we will discuss some top business process outsourcing trends of 2012.

Rise of Smartphone apps
One of the most booming technologies of the day is Smartphones. Almost all kinds of people are switching over Smartphones to get access on latest technological developments. While different business executives and managers have started hating the concept of they being chained to desk and seat with their computers or laptops. They have explored the power of Smartphones and tablets; now want their whole business processes to be transformed into applications. Besides, the clients of businesses also prefer to do any kind of dealing on their Smartphones, which have further increased the demand of Smartphone apps. To exploit the ever-growing Smartphones’ apps market, businesses have started outsourcing their mobile apps needs. Developing apps by in-house employees is very costly; however, outsourcing firms can offer more high-end apps on affordable costs.

Rise of social media

Social networking portals are becoming more and more active in today’s world. Now the contact with customers is no longer limited to phone calls or email missives. Outsourcing social contact center to IT outsourcing companies will help businesses to have happy customers while getting each and every feedback of clients from the staff of outsourcing firms. Now businesses all around the world dealing in different niches have realized this factor and turning towards IT outsourcing companies to handle their social customer relationship management debacle.

Gamification in BPO

The word gamification has been recently coined and getting quite attention from last year. The concept of gamification has been applied on businesses from quite long. With this concept, the dull side of BPO has become a fun thing to do. Through gamification, the game concepts are applied in businesses like leveling-up a consumer or employee for his exceptional performance. From quite some time, businesses were realizing that business process outsourcing is quite a dull task to do but with this new concept, businesses offer various incentives, promotions and rewards to staffers based on merit rather then to whom you know or how long he has been with you.

Economic uncertainty will boost BPO demand

According to a survey, the organizations have made up their mind to turn towards business IT outsourcing companies in time of recession to save costs. This is due to the fact that many analysts’ fears of double dip recession, which will make totally impossible for businesses to keep on going with their current expenses and overheads. In these times to save costs, business will outsource their back office operations to save costs. Even many organizations have already outsourced many of their operations to outsourcing companies to bring standardization and technological innovations.

Shortage of skills in domestic employees

Although cost saving is one of the main reason that force organizations to turn towards outsourcing firms but it is not all. According to a survey conducted, it was concluded that executives and managers do not find the skills they want in their in-house employees that has forced them to move jobs to outsourcing firms. Outsourcing companies are offering specialized skills to businesses of all kinds. To allow business to progress, one needs employees with perfect skills who can perform work with innovation and creativity.

Businesses need to seize new opportunities

The business world of today have become too much competitive, in order to earn big money and make the company’s name prevailing on the top, businesses need to seize new opportunities before the competitors do. It is impossible to seize a new opportunity with current in-house employees, for this reason, businesses hire IT outsourcing companies for IT Outsourcing services, which can easily perform the given tasks in time. Many multi-national businesses have outsourced their operations from manufacturing to sales and all other back office operations. This has become a popular trend among businesses to make large-scale investments in outsourcing firms.

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Source: Articlealley,  Lan Laurie

Saturday, November 24, 2012

How to Write a Franchise Business Proposal

There are many types of business franchises available for sale today: health foods, fitness clubs, pet stores, automotive parts or services, cleaning companies, fast-food, you name it.

At any time, there are franchisors--the overall owners who set up the branding and rules for a franchise business--wanting to sell individual franchises and expand their network.Laser Printers Here

On the other side of the equation, there are local entrepreneurs who want to become franchisees by purchasing a business from the original franchise company or from an existing franchisee/owner.

Whether you are the franchisor, an existing franchisee wanting to sell your franchise business, or a new potential franchisee wanting to buy a franchise, you need to find the best way to describe what you have to offer and what you propose to do. That means that you need to write a business proposal to buy or sell a franchise.Cellphone & Accessories Here

Writing a business proposal for a franchise should not be a daunting prospect. No matter which side of the franchise equation you are on, you must show that you understand what is expected from both parties, explain your plan and all its associated details, and persuade the other party that you can be trusted to carry out your part of the bargain. This is true in any business deal; some transactions are simply more complex than others.

All business proposals have a basic structure: introduction, then a needs/requirements section, followed by a description of what you are offering, and then a section at the end to persuade the reader that you can fulfill your promises.

First, you need to introduce yourself and your proposal. To do that, you'll write a Cover Letter that briefly explains who you are, states your goal, and provides all your contact information. Then, you'll create a Title Page to name your proposal something descriptive, like "Proposal to Sell the QRS Automotive Franchise at 100 Main Street" or "Health Club Franchise Opportunity in Maple Falls" or "Proposed Purchase of Hi-5 Hamburgers Franchise in Cedro Valley."

Next is the section where you spell out the needs and requirements of the deal. If you are selling a franchise, you'll need to specify the Requirements for purchase, which will contain descriptions such as a minimum cash investment, and perhaps a minimum net worth. You'll also want to specify a Fee Schedule or Cost Summary specifying the ongoing fees that the franchisee will need to pay to the franchisor--these might include fees for advertising or marketing, percentages of royalties, and so forth. You'll also need some topics that spell out what the franchisee is required to do. These might include pages like Expectations, Maintenance, Purchasing, Regulations, and Reporting. You might need Facilities, Design, Layout, or Uniforms that describe what the franchise and its products and employees must look like at all times. Topics will vary somewhat in this section, depending on the nature of the franchise. For a fast-food franchise, you might need a Menu page to spell out all items that must be offered; for a cleaning franchise, you might need a Services Offered page to describe the services that must be offered. Include all the topics you need to describe what is required of an owner of the franchise.

In the following section, you need to describe precisely what you are offering the other party. If you are the franchisor or a current franchisee, you will most likely include pages like Return on Investment or Projected Income to show what a new franchisee can expect to earn. Training and Advertising are usually big components offered by a franchise, as well as having an established Market Share and Customers and recognizable Branding. Usually there is an established line of Products and a standard Process for running the business, steps for every Procedure, and so forth--be sure to include everything the franchise offers to help the new owner be a success. If you're selling an existing franchise, you might want to list your Staff or Team Members to let the prospective owner that these employees are available to stay with the business.

If you are seeking to purchase a franchise, you need to demonstrate that you can meet all the requirements for owning the franchise. You are offering your expertise, management skills, and funding to purchase and maintain the franchise. So in this section, you need to show that you have the necessary monies by including pages like Funding, Budget, and Investment. You also need to prove you have the necessary skills to make the business a success, so you may need pages like Education, Certifications, Experience, Management, Skills, or even a Resume. If you are bringing a management team to the franchise, you might need a Personnel page to show off the talents of your team.

In the final section, it's time to persuade the proposal reader that you are trustworthy and can carry out the promises you have made. So if you have Testimonials, Awards, Referrals, or a list of Supporters, put them in this section. If you are selling the franchise and offer a Guarantee or Warranty of any kind, add that, too.

That's it for writing the proposal. But spend a little time proofreading it and making it look good, too. You want your proposal to appear as professional as possible. If your proposal contains a lot of sloppy mistakes, the other party may assume you are just as careless in your business practices. It might be beneficial to hire a professional editor or proofreader to make a final pass.

There also may be additional legal requirements that must be adhered to when buying or selling a franchise. Legal issues are beyond the scope of this article. Make sure to consult your own attorney to ensure you are in compliance with all applicable laws.

Package up your proposal and send it via email as a PDF, or print it and deliver it in person or via a mail or delivery service. And be sure to follow up within a few days just to make sure it arrived and check to see if the recipient has questions.

You might like to know that you don't have to start with a blank word processing screen. A package like a proposal kit, which contains hundreds of topic templates and completed sample proposals, can make writing, formatting, and assembling business proposals much easier. Templates in a proposal kit will include instructions and suggestions for what to include on that page, so starting with those can make your writing more efficient and thorough. Make sure your proposal kit includes sample franchise proposals that deal with both buying and selling franchises. These samples will inspire ideas for what to include your own proposal.

Source: Articlealley, Ian Lauder

Ipad in Business: Digital Catalog as a Sales Tool


WHAT IS THE DIGITAL CATALOG ?

The DigitalCatalog turns your traditional catalog into a digital tool pack which improves the way yout goods are shown and helps you boost sales. Change from just paper to a complete application which allows you to create and distribute your catalogs in web format or as an application for Ipad.
Your Apple Ipad Store


THE PROFESSIONAL SALES TOOL

Optimize your sales processes and sell more and better.
-Receive your orders inmediately.
Using the Ipad App and the Web Channel application to create orders in real-time. Speed up management using simple lists or export the accepted orders to Excel format.
Apple Ipad Mini Store

-Organize your list of customers
Assign customers to sales agents so they can manage only their own clients. Check the order history from the iPad Application or the Web Channel Application.

-Multiple catalogs
Organize your products in one or more catalogs according to your needs and assign each catalog to suitable agents.

-Manage your stock
See available stock for each product and check stock changes according to the received orders.

THE BEST PRODUCT PRESENTATIONS

Display your product products in the most innovate way.

-A more attractive presentation
Make your products look more attractive using the iPad Application or the Web Channel Application.

-Interactive
Dazzle your customers with an interactive and professional format.

-Multimedia content
Add multimedia content and capture your customers' attention.

-Related information
Add all the information related to your products, link items or use different images to highlight details.


WHITHOUT INVESTMENT

Increase your sales, test the tool today.

- No initial investment
Sign up and start enjoying the tool without any initial investment.

-The ideal way to increase sales.
A complete and professional tool that helps you sell more and better at minimal cost.

-Software as a Service (SaaS).
The SaaS license model makes implementation easier, offers secure environment and the best support service which is renewed every month.


NEW SALES CHANNELS

Use the Ipad and the Web as new sales and marketing channels.

-Take advantage of the iPad revolution
Make the most of the iPad revolution to create a unique sales experience.

-All the advantages of the Web standards.
The Web Channel application offers easy access and versatility to your sales agents
.Apple Ipad Accessories Store

-The best travel companion
Replace heavy paper catalogs by a light iPad and a complete sales tool.

-A multichannel tool
Provide your sales agents with the tool that suits best in each case. A powerful iPad Application or a complete Web Application.

AN EASY TO USE APPLICATION

A complete tool with a simple interface.

-An intuitive user interface
We have made data managing, editing, mapping and synchronizing an easy and dynamic task.

-Easy to configure
Set up your own sales tool without the aid of any specialist.

-Detailed tutorials
Use our videos and tutorials to answer your questions.

-Help desk.
Our team of experts is at your disposal to help you with your questions and doubts.


HOW RUN
- Complete the registration process for free.
- Create your first product catalog , uploading your product info( fotos, descriptions, prices, youtube videos, stock, related products, promotions)
- Add users and assign them to the one catalog created
- And all ready to start selling, logging in in our ipad app or from our web app if you want.

Source: Articlealley

Tips On How To Cool Down Angry Customers


Rejections, objections and arguments are unavoidable forces when it comes to telemarketing, appointment setting, lead nurturing and live answering.  When plagued by these circumstances, a call center agent or professional telemarketer should be equipped with necessary skills and wit to successfully handle the situation.  They can effectively handle these circumstances by way of experiences, seminars, trainings and workshops

Even though these cases are anticipated and guided by scripts, actual situation is still different and, if God forbid, far worse. After all, every person is unique. It is therefore a necessity to learn different efficient approaches and insights to cool down angry prospects.Phones & Accessories

Here are the top tips in competently handling irate customers:

1. Hone one's listening abilities - Take a look at how famous hosts interview their guests. For instance, how did Oprah extract the inner feelings and perceptions of her interviewees? How did she manage to give meaty remarks and meaningful opinions? It is not only due to her sharp tongue and her commendable delivery. It is her listening skills that made her an outstanding TV host.

 The same is true with call center agents. The first key in handling arguments is to listen attentively. The basic formula is listen > talk. With keen ears and mind, an agent must identify what things made the prospects pour vials of wrath. Although the agent have the proper answers, it is not recommended to interrupt them. It might sound an intrusion and a violation of their rights of speech.

2. Instead of repeating, reword - To confirm what the sales leads had said, it is better to rephrase than to repeat verbatim. This is because prospects don't want to be told of something they have said. It makes them angry and irriatated. With paraphrasing, sales prospects will realize that agents just want to assure that they obtain accurate data.

During the conversation, telemarketers ought to keep themselves calm, patient and persevering. They must remain talk in a composed tone to let the customer feel that they are doing the best they can to give solutions.

3. Make sales leads informed and educated - There are really tough times that telemarketers and customers just do not understand each other. Perhaps, there are some things the prospect is confused with or have misinterpreted. Instead of being impatient, call center agents must use such opportunity to inform and educate the prospects.

Telemarketers must oblige themselves to relay relevant information and solutions that provide answers to existing or future problems. They should let the customers decide that one.

4. Debunk "Devil May Care" Attitude - Even if customers are sales-ready or have patronizing a firm's products and/or services for a long time, a simple act of "I don't care attitude" from telemarketers might result to a big leak in the sales pipeline.

When customers repeatedly call, telemarketers must not think that they are a nuisance. Instead of ignoring them, they ought to provide solutions to customers' problems, recurring or novel. When prospects don't know that there has been a problem, telemarketers must give them awareness. Another rule in telemarketing, do not make sales leads wait for an answer.

If a bad situation exists, evasion is not the solution. The business organization must be conscious of such concerns.

The bottom line here is that when customers feel that they have been well served or taken care of by telemarketers or call center agents, this is how they will feel about the company. So, make sure to hire a telemarketing company whose agents have those qualities.

Source: Articlealley

The Effects of Humor in Advertising


We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren't even funny.Office Supplies Shop



Humor has its place



Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? There are no absolutes, no easy answers. What we do know is that, as in real life, humor has its place. In advertising, that place must always be clearly defined and understood. For humor used indiscriminately can be a disaster-for your product, your image and your sales. And that's not funny.Computer Shop



Making human contact



The object of humor is to make human contact and break the boredom barrier. This invisible barrier goes up the second your audience is exposed to any advertising. It's the result of tens of thousands of ads that confront us every year. For the human brain, it's a matter of survival. It simply shuts out what it sees or hears and says, "I know a sales pitch is coming, I've been bored to death before, I'm tuning out." Humor is one way to get through. Used correctly, humor leads your audience to a common ground of understanding. A feeling of "we're all in this together." Just like a speaker who starts with a humorous anecdote to 'break the ice,' using a funny situation or character can make your audience more receptive as you segue into your selling message.Computer Printers & Accessories



Tread lightly and cautiously



By the same token, an off-color joke or inappropriate comment about the audience or any individual member can be an instant turnoff and shoot that barrier right back up-maybe even permanently. The same holds true for humor that leaves a negative impression about your product or service. I remember hearing about one ad for a burial service with the headline: "We're the last ones to let you down." Sales didn't exactly jump through the roof. Most professional comedians know that the best humor is broad and even handed, reflecting universal truths or situations that apply to us all. They set up a character we can all identify with, then put that character through actions we may have experienced. A comedian once gave me an example of what's funny and what isn't. "A guy slipping on a banana peel isn't funny. A guy trying not to slip on a banana peel, now that can be funny."



It's not easy being funny, especially in print



Being funny in TV or even radio isn't easy, but it's even harder in print. There's no motion, no special effects, no silly animal tricks or goofy character antics-just a static visual and headline. Print is one medium where creative writers really have to work hard for the right result: humor that sells. For, in just one snapshot, you've got to establish the character, set up the situation, and payoff the punch line. It's like a comic strip with only one frame. It can be done, but it's not easy. And once you've broken the boredom barrier, there's still lots of work to be done.Ipad Mini



Once the laughing stops, there's still that pesky product to sell



Too many advertisers forget that the object of any ad, funny or not, is to get people to try the product being advertised. It's okay for your audience to respond with, ''That's a funny ad" as long as they also come away with, "That's a great product!" Humor should accent or showcase your product's identity or key features, not bury them in a laugh. Some really funny ads suffer from "generic identity." Your audience loves the ad, but confuses your product with your competitor's. Not funny.



One final thing to keep in mind about humor: it's not for amateurs. As any professional comedian will tell you, being funny is serious business. So even if you fancy yourself a master joke teller and life of the party, you should still leave creating funny ads to the pros.



For tips on indoor baseball drills, mimolette cheese and other information, visit the Knowledge Galaxy website.

Source: Articlealley,

Friday, November 23, 2012

3 Business iPad Apps that will Increase Productivity


Remember the day, not too long ago, when all Apple product enthusiasts were in awe of the 3G internet capabilities that accompanied the iPhone? Yes, that’s the one. Well Apple wouldn’t be Apple without their constant efforts to outdo themselves. With this being said, one of Apple’s newest products, the iPad, has all mobile capabilities of the iPhone, plus so much more. If anyone should take advantage of the iPad’s capabilities, it’s surely the average business professional.
Your Favorite Ipad Mini



So what makes the iPad so desirable and useful to business professionals? Most people would point to the design of the product (i.e. 10 hour battery life, 9.7 inch display, etc.), but we have found that most iPad users are raving about the apps that enable them to take their business on the road. These apps, similar to the apps for the iPhone, have created a way for professionals to conduct everyday business tasks and transactions by simply touching the screen.



Here is our list, according to iPad users, of the best business productivity apps for the iPad:



1. Free Conference Call

This app allows users to conduct conference calls with ease. The unique features of this app allows you to assign names to phone numbers, mute particular participants and drop other callers out of the conference without any interruptions. As the name implies, this app is totally free- which makes it that much more awesome.



2. Memeo Connect Reader

Do utilize Google Docs? If so, this app may be the one will change your life, in regards to productivity that is. This unique app allows users to import all documents within their Google Docs account to their iPad. From there users can effortlessly concert these files to Word documents, Keynote and Pages. All docs can be edited and updated via the iPad. It is truly hard to believe that this app is also free!



3. Accept Credit Cards

Now you can truly take your business on the road with this app, which allows users to accept credit card payments through their iPad. Have a client on the line but need to secure a deposit and can’t access your credit card machine? This is scenario is no longer a problem with the Accept Credit Cards app. Users can accept payments in real-time and all they need is an iPad, this app and a merchant account through MerchantWARE. Once again, this app is currently free to download.



New apps are being created and released into the Apple app store on a daily basis. From the looks of it, the apps make the iPad even more of a universal business tool with every day that passes. Don’t leave your business in the dust- download these apps today for maximum productivity on the go.

You can find more information about Apple’s iPad, along with thousands of the hottest iPad accessories at GleeMobile.com. Our trusted Apple experts will be sure to match you with the products that will had ease and joy to your daily life.

Source: Articlealley, Savannah Groeneveld

Thursday, November 22, 2012

Showing Professionalism to Gain Respect from Clients and Co-Employees


Professionalism is one of the factors an employee must possess to advance in his or her career. Regardless of position, all working individuals can practice professionalism in certain ways. This is important in order for business people to gain respect from their clients.

Showing professionalism isn't just about dressing up and being formal all the time. Some companies don't require their employees to be in formal attires. Workers can still practice professionalism in other ways like creating visual identity, establishing good connections to co-workers, and performing a certain task well.
Your Laser Printer Store

Business Card Printing
Most employees, regardless of position, create their own professional business cards to be given out to clients. This will leave an impression that the owner of the cards is professional enough to deal with certain business projects. Employees can seek for a reliable printing company to create business cards. With this, more clients will be interested to start a business with the business card owner
.Your Laptop Computer Store


Showing Interest and Commitment
Complete attendance and reporting to work on time reflect an employee's interest and commitment toward work. Absenteeism and tardiness can make a certain employee unprofessional. It is said that professional people value time and respect other people's time. This is why it is important for employees to arrive in meetings and appointments on time. Not adhering to particular attendance policies of a company can cause negative consequences to employees.

Building Positive Connections
Professional individuals know how to build connections with the people around them. They don't just focus on their clients, but also on their teammates, leaders and managers. Creating positive relationships with the people you work with can also help you in doing your task well. Furthermore, you can seek help from workmates about a certain task that you can't do alone.

With these simple things, an employee can practice professionalism. Being professional can gain respect from existing and potential clients. Furthermore, one can excel in his or her career by showing that they can be professional in all the things they do inside and outside the office.

Source: Articlealley,  Katrina

Wednesday, November 21, 2012

Medium Sized Business Video Marketing Information


Most sales executives I talk to believe once the economic system turns around, their income numbers will be once again achievable. Budgets are going to become funded people will begin purchasing and happy days will likely be here once more.

The economic system is not a like a light switch that's either on or off. Economic downturns like the one we recently experienced have broader consequences. And as conditions enhance more than the subsequent 12 - 18 months, it is critical for Product sales executives to recognize what has changed and adjust their strategies and approaches accordingly.

One with the biggest opportunities most companies miss is converting web site guests into leads. These potential customers possess some interest - that's why they are coming to your web site. The objective then is to capture their credentials through offers.
Your Camcorder Store

According to MarketingSherpa, word of mouth is the most significant influence in purchasing decisions. The subsequent most significant choice influencer? Online video. Video marketing has then turn out to be more than ever probably the most efficient form of communication used by most companies these days. Simply defined, video marketing refers to marketing of products and services via the video media. This may employ persons narrating the message, use of impersonations or a storyline, or to date, and the use of video and pc graphics.

Medium sized business video marketing is popular because it reaches a broader audience via television and web broadcasting. Significantly, for larger audiences, this may even break the language barrier.In terms of becoming a marketing tool, it's much more effective as studies have shown in persuasiveness as compared to print media because it appeals to a lot more of a person's senses for example sight and hearing. It appeals much more towards the human emotion at the same time with this type of media having the flexibility of using different emotional approaches depending on the type of product or service becoming marketed.

Within the previous, larger costs associated with medium sized business video marketing. However these days, anyone might have the capacity to do video marketing by making their own videos and broadcasting it either through paid media outlets or most most likely for free in Web web sites for instance YouTube. This ought to come as no surprise. More than the past several years, there's been an explosion of video content on the internet - and B2B marketers have taken notice. At a time when most budgets are becoming cut, the marketing spend on internet video continues to grow. Why? Internet video is merely the most efficient technique for communicating your product sales message towards the widest possible audience.

Marketing through videos is one of the most dependable and well-liked medium out of all of the rest. If you've a website that is not obtaining a lot visitors, video marketing could solve this issue. The power of internet medium sized business video marketing isn't fully utilized by many people. The primary advantage that web marketing videos have over the traditional, text format tactic is that videos can get towards the point much quicker and waste less of the valuable time of possible customers.

On-line video ought to play a major role in your marketing strategy. Our clients have learned its effectiveness with prospects in all phases of the buying cycle.

Product sales Engine International is a Product sales 2. marketing and product sales performance organization. Customers come to us for innovative techniques to their product sales income challenges through using medium sized business video marketing along with several other channels of marketing.

Source: Articlealley, Michael Shawn

Defining Unethical Practices in Advertising


Ethics in advertising can sometimes be borderline between what is right or wrong. There are rules and guidelines in place for the advertising companies to follow so they don't upset or offend any viewers. But, what is as unethical advertising? Well, using advertising in a way that is misleading and uses false claims to get the public to buy the product they are trying to sell is unethical, because of its misuse of the information that is presented to the public. This article will show what is seemed to be unethical in advertising.

Your Android Store

Ads that are used in the political realm can sometimes be misleading and use false information or bend the truth to get the public to sway their votes towards them. An ad in the campaign for the election between McCain and Obama used an ad with misleading information. Such as, saying that a developer received $20 million in tax payers money, but the truth was there was no money received. This can be considered unethical as they are giving false information to the public, which is done a lot in political advertisement.

Your IPhone Store

An advertisement that is made should be able to identify what the targeted audience is. But, sometimes this is not always done. When advertising towards children it should be clear what the product is and what is for. As children can sometime misrepresent and not quite understand what the ad is saying, especially under the age of 12. However, some might say that it is unethical to target children under the age of 12 as, they may not understand what an ad is and view it in a way that they are not supposed to. However advertisement is constantly been shown for children like in campaigns for beverages and food in posters at schools and some debate if advertising in schools is unethical.

Just like advertisements in commercial or billboards, the internet has its own issues in advertising as well. As they can sometimes promote untrue claims and when this happens it can have a negative impact on their product and brand. There are ethical guidelines for problematic ads that can look an article, on the internet. Those ads can be misinterpreted with editorial content needs to be labeled, that is an advertisement. Otherwise it unethical when this isn't displayed. Using advertising in this way is misleading and it shows that view the consumer as naive, which is unethical.

By not putting the right amount of information makes the public believe something in a different way because of what has been said. This may lead them into a wrong direction and buying a product that is not right for them.

Using out right lies in advertising is part of unethical advertising and doesn't follow the guideline practices that they have to follow when demonstrating a product to the consumer. Lying about what the product, gives false information and makes them believe that something is true when it is not. Which should be avoided in advertising as it will eventually give them a bad reputation, because of its misuse of information.

Source: Articlealley, Merek Salzman


Monday, November 19, 2012

How to Identify New Business Opportunities


Knowing how to spot business opportunities is perhaps one of the most crucial skill possessed by the wealthy people. Wealthy people are actually like skillful Entrepreneurs, they can see opportunities that not many people can see. Moreover, they can also develop the opportunities into a wealth building system.

You don't need to have a good university degree to be able to learn how to be an entrepreneur, how to see opportunities, and how to develop them into income streams for you. You just need to learn a few tips and apply some guidelines in order to be able to spot good opportunity.

Another thing you must remember besides learning how to see opportunities is the concept of 'repackaging'. The process of creating a unique selling point from identified opportunity. If you want to be able to transform an opportunity into a successful business, you must understand this concept.

Every successful business should have a unique selling point, without this your business is going to be easily copied or duplicated by your competitors. You must have something that is so unique that your competitors have a hard time to copy your business.

Here are some tips and guidelines to help you identify business opportunity and develop your unique selling proposition.

1. Identify your customer needs. If there is a need, there is a market. Don't make the mistake to create a product without first knowing if a market exists. Market always comes first. Without a market, there will be no business. Do your market research from the start and discover if there is a business opportunity that you can create a unique selling point.

2. Try to find untapped market and develop it. Again, this is about being unique and being the first as well. This can be quite tricky these days because with globalization, the current economy, and trending, almost every market has been tapped. But if you just take time to discover things, you might be able to find an untapped market, which you can draw on.

3. Use the Internet to your advantage. The Internet is a great invention and you should utilize it to promote and market your business. With the Internet, the world is your oyster really. If you are not using it, you are missing out big time. So, make sure you use this great invention. There is one excellent internet marketing product you should check it out in my author resource box below. This product will show you how to use the power of the internet to grow your business.

4. Do not reinvent the wheel. When it comes to business, do not reinvent the wheel. There are many existing business models that have been proven to work in the trenches. You just need to use them and adapt them to embrace your business and products. You can modify the business model to improve it but don't reinvent it. Make sure you keep this in mind.

The abovementioned tips and guidelines can help you identify great opportunity that you can develop into an income-generating business. This entrepreneurial skill can give you income you have never thought possible. Of course, it goes without saying that once you have found a great opportunity, you must do what it takes to make it into a striving and prosperous business. Hope you find this article useful.

If you want to know how to take advantage of the Internet for your business, check out this program: Auto Blog Samurai Bonus.

Source: Articlealley

Friday, November 16, 2012

Online Job Opportunities for Self-Employed Individuals


“Twinkle twinkle little star, how I wonder what you are. Up above the world so high; like a diamond in the sky”.

Sounds familiar eh?!

That is because us and the generation before us grew up with those rhyming words. If you give it a closer look, there’s nothing very impressive about those verses but they are catchy and also easy to remember. So when you start to think about how to write my own lyrics, you want to make sure you include words that rhyme in your verses; it makes it easier for the listener to both follow and also remember your song.Your Apple McBook Store

Without the slightest element of doubt, we all have music inside of us. Either this music can be expressed through instruments in the form of compositions & rhythms or it can be revealed through the eccentric talent of poetry. Even I, keeping my love & passion for music in perspective, love to write my song lyrics and make my own lyrics to go with the novice compositions I endeavor to create. It really is a satisfying feeling you get by reading your own poetry because it all makes perfect sense to you and also enables you to tell others the message you are trying to or intend to convey through the amazing words you have inked down.

But, saying things like “I cannot write my own lyrics” would be a fallacy you do not want to become a victim of; trust me, you CAN create your own lyrics; and you WILL! And after reading this small humble excerpt, you will come across songwriting tips hints that it will be as easy as ABC to write your own song lyrics. So let us explore on how all of us can familiarized with how to write my own lyrics.
Quick Steps to Write My Own Lyrics
1) Inspirational theme behind your song idea

There is always a predominant thought or mood that inspires us to write a song. This is the exact mood or thought you need to seize and use it to create the chorus. The chorus will be the soul of your song and will further enable you to write the remaining verses for your beautiful creation. So rule number one is to create & hold on to the chorus! The fact of the matter is, if you have the chorus nailed, the remaining verses will flow relatively easily and will be so much more easier for you to hold on to the message wanting to be conveyed.
2) Giving a title to your song

Once you have the chorus crafted to a certain extent, be sure to write it down. Additionally, grab a piece of paper and note & ink down all the words that come to your mind while looking at that chorus. This will also enable you to give a Title to your song. The title will also pave the way for you to further develop your song.
3) Crafting the body and flow of your song

Once you have the title, start to question yourself. For example, let us suppose that the title we have chosen for our song is “The dark night”. Now, we want to go ahead and interrogate ourselves a little bit. Was it the weather that made the night dark? Did a particular event take place that night which made your mood dark & mellow? Or was it instead a happy dark night where you sat near a bonfire with your friends eating marshmallows? The interrogation can go on & on and will help you craft the song waiting to jump out of your heart and engrave itself onto the paper in front of you.
4) Making use of imagery

Imagery is as important as the words you write down. Imagine a funeral; look around from the third person perspective and note all the things that you see; people, plants, surrounding environment (clouds, wind), emotions etc.
5) Sequencing your thoughts and ideas

Once you have all the ammo (words) that you feel are enough, begin writing them down in a sequential manner. Trust me if you have the concept clear enough in your head, it will be a piece of cake to write the remaining bit of your song.
Getting Started

These are the exact same step that I adopt myself when people ask me how to write my own lyrics verse. It is not magic, a bit of an art, but for the most part, an engulfment of emotions inked down on paper. So follow these steps and hopefully you will be successful at knowing how to write own songs & coming up with beautiful poetry backed up by mesmerizing melodies & compositions that will dazzle an audience of any size and age group.

This article has been posted by Ozzy Mirza. Visit writing tips, to learn more about lyrics writing.

Source: Articlealley , Mike Tyson

5 Fresh Innovative Marketing Ideas


When you own a business it is extremely important to get your name and business brand out to the public. We, as business owners, are always looking for new and cost effective ways of doing that. We do not want to settle into a routine because it works. We should always be looking for fresh new ideas to spread the word about what we offer with our business.





Below are five innovative ideas that you may or may have not yet seen to help get you more traffic, more sales and more income.





1. Introductions in Blog and/or Ezine – This is an effective method of cross promoting for you and fellow online business owners. Search for sites that compliment (not compete with) your site. Email the owner and introduce yourself, let them know a little about you and your site and then ask them if they would be interested in a cross promotion with you. You would introduce each other on your blogs/sites/ezines and tell a little about their business. This would be better than just an ad because it adds a personal touch which people tend to pay more attention to than just ads.





2. Swap Article Resource Boxes – if you write and submit articles, swapping resource boxes with other article marketers could be a great way to increase your traffic, sales, etc. As with the introductions, search for complimentary businesses and then contact the owner. A good place to start would be some of the better article directories. Find quality articles and consider contacting the authors for your proposal.





3. Compile an Article Portfolio – Article marketing is very effective and by compiling your articles all in one convenient portfolio would be a good way to get more of them used by ezine publishers, webmasters, etc. Group your articles together in one large word file. Then convert it to pdf. This is a great way for people to be able to access your articles easily as well as choosing the subject they are interested in. Provide download links to your portfolio in your email signature, on your website, in your ezine, on your blog. Post in on forums, your Facebook page, twitter, etc. The possibilities are endless!





4. Ad Pool – Contact a group of fellow blog owners, ezine publishers, etc and discuss the possibility of forming an ad pool with them. Each person puts in an ad and you all rotate the ads in your ezine, blog, etc. Be selective in the types of ads you accept so they are taken more seriously by your readers.





5. Swap Video Ads – This would be similar to link exchanging and ad swapping but taking it a step further. Choose complimentary businesses and you can actually help bring each other more business by swapping video ads for your site or blog.





It’s not always easy to find, new innovative ideas for your marketing campaign but by putting a new spin on some old ways, it can turn out to be very successful for your business. Helping yourself by helping others is always a plus and the above mentioned ideas all will help you accomplish that!








Terri Seymour (also known as "The eBook Lady") has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 and $2 resell ebooks & software, articles, affiliate programs, RSS feed, and a free business ebook with Master Resell Rights.

Source: Articlealley, Terri Seymour

Finest Benefits of iPhone Applications For Any Business



In present time, iPhone is an entertaining and helpful tool for business. By means of installing applications onto iPhone, you can gain more benefits. The features of iPhone today's mobiles is totally complete including some really attractive users applications. With increase in iPhone user `base, iPhone applications Development has become a new development of a business's approach, both from the sales marketing and branding point of view for your business.
Your Cellphone & IPhone Accessories

These are the few iPhone applications Development for:

Social Networking

iPhone provides outstanding application for social networking and makes possible to be in touch with people in an easy way.

Business

One of the benefits of iPhone to your business is that you can access online web applications. This means that you can check and access your emails no matter where you are. Also, Contact Resource Management iPhone Application provide help to your sales team and anyone dealing with the client to access all the needed information in relation to the customer.

Quick Operations

Nearly all people wants fast service, so if you installed iPhone applications for your business, that simply means that you are at the exact position where lots of possible clients can effortlessly access the services of your business. Therefore, iPhone provides fast services to the client. iPhone applications developer provide people the chance to access information effortlessly from any location , the only thing they need is have access to the Internet.

iPhone Applications is Easy to Use

The majority of the iPhone applications are relatively easy to use. The more comfortable the client in exercising your application, the better will be your connection with the client which can convert to higher sales.

iPhone Application Can Bring More Clients

The key to attracts more sales for any business is by creating awareness about the benefits of business product. With the help of iPhone application development, business owners can advertise their products and services to a growing audience. This is basically a ground-breaking and an innovative way to present your business.

Enhancing Proceeds

iPhone applications developer can build such applications which relate best to your business and product. A highly sensitive application can help business to generate proceeds from approaching offerings, consequently iphone applications provides help in increasing the proceeds.

These are some of benefits of iPhone applications that make them famous and popular in business world. So have you started installing and developing applications for your business? If not, then this is the right time to develop your iPhone applications.

Source: Articlealley

How to ensure your online marketing strategy will pay off


The internet is the new frontier for business. New internet businesses are born everyday thus adding to an already crowded field. With more and more businesses joining the fray, competition is getting stronger. It is therefore essential for everyone doing business online to employ a properly formulated online marketing plan. Online marketing is basically a dynamic and complex arena and so there are no hard rules for marketing. There are however certain principles that must be adhered to by anyone doing business online.
Your Apple McBook Store


The right place to begin is appearance. In business we are told that impressions matter. This is not just the case for brick and mortar businesses; it also applies on the web. Your website is the online equivalent of a physical store. Customers who come to your website are immediately struck by its appearance and quickly decide whether they want to stick around or leave immediately. Rookie businessmen often underestimate the value of a well designed website to their detriment. It is thus important to consult with a credible SEO consultant to help you design a proper website that will appeal to your visitors.


It is not enough to make the website beautiful. The site must also be easy to navigate and interact with because customers are unlikely to persist struggling with a slow, staid website whilst knowing very well that there are better alternatives just a few clicks away. As such, always present information in a format that'll enable customers to find all the details they need with minimal hassle. Do not assume that all potential customers are tech whizzes. A commonplace pitfall for many businesses is that they place multimedia files on their websites and which require advanced software to view. Note that neither all visitors have access to the latest Flash players, for example, nor do they wish to install the same. You should therefore stick to file types that are easily accessed such as basic HTML. If you are new to web design you can get valuable help in this regard from an SEO consultant.


Many times new and veteran marketers mistakenly think that since their products are great and their websites superb customers will automatically find them. This is unfortunately a very costly assumption because there are likely to be so many other people selling the same things as you are. The solution therefore is to make sure that your website is as visible as possible courtesy of effective Search Engine Optimization. You will in this need a SEO consultant to help you design strategies that'll enable your website to rank highly in search engine results thus allowing potential customers to find you easily. This solution should also facilitate increased web traffic to your site and subsequently raise your revenues.


Another area that needs attention if one is to prosper in online marketing is identifying and going after a niche market. Marketing attempts often fail when a business fails to isolate and properly target a specific market segment. A broadly targeted marketing campaign seldom works because potential customers typically exist within what can be identified and/or defined as distinct segments. Each of these segments has specific characteristics, some of which are very unique; a product that suits one group does not necessarily suit another. Before embarking on a marketing plan therefore it is apt to consult an SEO consultant who is experienced in identifying potential niches and effectively targeting each one of them.



For more information about SEO consultant  please visit http://www.seo-fortworth-tx.com/

Source: Articlealley, Samuel Langhorne

Thursday, November 15, 2012

The Product Policy - A Marketing Strategy



In marketing terms, we can define a product as being anything which can satisfy a need or a desire and is available for purchase on the market. A product can be offered in the form of a good, a service, an idea, a person or a combination between these elements. While producers see the object as a physical thing, consumers are actually buying the advantages that a certain product can deliver. In general, when a product is defined, the following aspects have to be taken into consideration:
Your Apple McBook Store

1. The physical components which refer to the technical and physical aspects of a product (such as weight, volume, color).
2. The non-physical components gather the brand, the product name, the instructions, the price and all services related to the product (warranty, service, installation).
3. Product communication is composed of all information which is sent to the final buyer: merchandising actions, advertising, promotions at the point of sale. All these actions have the role of facilitating the presentation of the product and influencing the purchasing decision.
4. The product imagine is something intangible and it shows how a product can represent its consumer as well as how that consumer wishes to be seen in the social surroundings.

The product planning process has 5 steps:

1. In the first step, a company must identify the basic advantage that the product offers. This is that one unique thing that will make consumers buy the product.
2. After this advantage has been determined, it is time to give it a material shape and create a primary form for that product.
3. In the third step, the generic product will be given a set of characteristics which are considered necessary and which are demanded by consumers in order for the desired product to be manufactured.
4. Next, the desired product has to be enhanced with all sorts of characteristics and additional services in order to determine the customer to buy our product, and not that of the competition.
5. The last step in the creation of a product is the one that defines the potential product. If the improved product represents the highest quality level that a product can currently reach, the potential product will reflect its possible evolution.


Visit Metrolic for more business tips!

Source:  Theo Grigore, Articlealley