How Does Mobile Text Marketing Work?

Mobile text marketing has become popular in business thanks to its instant delivery and versatility. As consumers of all ages have accepted text messaging, SMS marketing has continued to gain value as a cost-efficient way to reach out to a wide range of customers. Below is a look at how text marketing works for contacting customers and gathering market data.

Text Marketing Basics

At the start of a mobile text marketing campaign, a company creates a keyword and a five-digit phone number, also known as a short code. Customers can be informed of the keyword and short code through signage, radio ads, television commercials, brochures or other media. For example, a lawn care company might include a keyword and short code on a brochure dropped off at homes in a key area. Wherever the message is relayed, it directs readers to text the keyword to the specified short code for a specific purpose, such as an offer of discounted or free goods or the chance to enter a contest.

After consumers have replied to an ad, the marketing software or service handling the campaign automatically replies to the new subscriber and relays the information to the company. At this point, the business can send coupon codes, news and other information to list subscribers. Text messages arrive instantly and are almost always read on the spot, so results may be immediate. This is especially valuable during slow periods, but messages at any time can encourage subscribers to remember the company when they need certain goods or services.

Advantages of Text Marketing

Mobile text marketing carries several major benefits. For example, a business can easily assemble market data as subscriber information is processed. Future offers can then be targeted accordingly. A subscriber database can even be connected to past purchase history to develop more specific campaigns. By asking subscribers to participate in polls about purchased goods and services, companies can also get feedback valuable for future improvements.

Mobile text marketing is consumer friendly. Because companies can only send messages to lists they build, subscribers receive only relevant messages. Subscription terms can easily be laid out so that subscribers know what future announcements and offers to expect. Companies are required to include instructions for unsubscribing with every message, so customers only get messages they're actively interested in.

Text marketing has many advantages, but getting started can be complicated. For this reason, many companies use software or third-party providers that manage mobile text marketing campaigns from start to finish. Investment tracking, unsubscription options and market data collection are among the choices offered by text marketing services. Depending on the service, marketing campaigns under a certain volume cost little or nothing. As a result, many companies can begin text marketing with a small starting investment and expand as business grows. -- MyReviewsnow.net offers information regarding mobile text marketing. For more on mobile text marketing, please visit us at MyReviewsNow.net. Source: http://www.articletrader.com