Five Efficient Marketing Strategies

Marketing strategies have been available for years and some of them are very valuable. Some of these strategies are out dated and others are relataively new. Here I will discuss five strategies that are very effective today.



Social media sites or web 2.0 is a prevalent approach to use in networking. What is a social media site? A social media site is a site where folks meet to visit, share stories and pictures, exchange ideas, etc. Examples of social media sites are Facebook, MySpace, Twitter, and LinkedIn. These are just a few of the sites where effectual marketing can occur. What are the steps to market on social sites? First you need to set up an account. Then you request people to be your friend or follow you. Then you need to distribute information in your status box each day. More often is better. Bring into being a group and encourage people to join your group. Again helpful subject matter needs to be shared with the group. Individuals will come to identify and be sure about you as they can see the importance in what you have to offer. Are you able to genuinely assist them in getting what they want? Can you pass on the education you have learned? Are you trying to help them or yourself?



Another valuable marketing approach is article marketing. Are you able to express your thoughts and feelings in written form? If writting is something that you feel comfortable doing and you can write openly and concisely then this might be a great plan for you to use. Consistancy in publishing 250-750 articles is very critical in this strategy. Then you need to present them to as many article directories as you can. To get onto the front page of Google you will need to discover how to locate highly searched for keywords that have as little competition as possible. If the keyword or phrase that you want to use is extremely competitive then you need to take a creative approach and get as many backlinks to your article as possible. As you hone your skills you will find that you can have a home on the front page of Google.



Video marketing is hot right now. Who hasn't heard of YouTube? The first thing you will want to do is to set up one account on YouTube. Save yourself troubles by only having one account on YouTube. Lights, camera, action! Your initial video is in progress. Make your video about what? What have you learned today about marketing? Educate on your video what you have learned. If you write an article and make a video with the same keywords link the two together for great ratings on Google. Bring together the two and you have a very effective marketing strategy.



Can you say PayPerClick (PPC)? PPC is a viable alternative but it is not for those on a limited advertizing budget. Yes, PPC can be expensive! If done right, it may be get you the most targeted leads! The learning curve for PPC is steep and can be expensive. The cost for this strategy is more then the others but it's rewards can be much higher, too.



Free online classifieds is a thelast strategy that I would like to dicuss. Although at first glance this might seem easy it takes time to become skilled at, also. Classified ads are short while delivering a message. Yet appeal to their emotional "need" to trade their money for your product or service. Give them no more then required to get them to take action. In 20 words or less what are you offering, why do they need it, and how can they get it or more information about it.





The measure of the effectiveness of these marketing strategies is how much traffic are you driving to your capture page on your website. Your capture page is where you can 'capture' the name and email address of your prospect. Remember that effective marketing strategies don't succeed overnight. Usually leads start to trickle in and as you are being consistent then so is the number of leads that you get. How would you like to have 20-50 leads coming in to your website everyday? Click here to learn how to leverage these strategies and more.

Source: Articlealley, +Eileen Simmons

7 Ways To Increase Cash Flow And Your Net Income

There is no denying that we are currently in a global financial decline which is causing people to spend less and companies to produce less. However, this situation does not mean you should throw in the towel or stand still and do nothing until things blow over.

Let me share a secret with you. To create a strategic plan to help you succeed and thrive in your business no matter what the economic conditions is not complicated, nor does it have to be overwhelming. It just requires a bit of advance planning.

You see, the main reason why some business owners are not being affected very much by today's market is because they have long- and short-term marketing and growth plans. In addition, their short term plans can be quickly shifted around to accommodate day-to-day market fluctuations.

The most common way to gauge your success is by having systems to track everything you do in your business. This will allow you to know which services or products are bringing in the most profits and subsequently how much money you get to keep (your net income).

If you have been caught ill-prepared for the current financial turmoil, and are having cash flow problems don't worry. Today is a new day, a new beginning to remedy your management shortcomings. If you have been inconsistent with marketing planning and have overlooked the establishment of a sound business growth system, I can offer a quick remedy that you can implement to help you weather these lean times. Starting...NOW!

Here are a few ways to increase cash flow and your net income:

1. Price your services for profit. Many business owners start cutting their prices, and though this strategy provides more immediate income, it hurts you in the long run. Do not cut your prices; instead increase your value. Even standing in a financial quagmire, people want value. I believe your tactic should be to reduce your customers' fear of spending and increase value by offering a stronger guarantee, a better return policy, more access to you and/or your staff, a better payment plan and so on.

2. Establish invoice systems. You'll get your money more quickly and consistently.

3. Drop projects that are not bringing in money. Go over your reports and either drop or postpone any project that is currently causing cash drain.

4. Spend most of your time promoting or selling income-generating services and products.

5. Increase efficiency of your marketing dollars. Increase marketing tactics ("systems") that have proven to be profitable. As loyalties loosen, your competitors' customers are more willing to jump ship.

6. Add a new marketing channel. If you are promoting online, then venture into offline marketing and vice versa. If you are marketing via print, then pick up your cell phone and follow up. Your tactical mix will depend on who you are targeting, but bear in mind those solo business owners who show their tenacity in the coming months will be the ones who increase their market share as competitors drop off. Now is the time for you to extend or complement your existing marketing strategy.

7. Find out what your market wants. It's crucial that you know your clients. Make sure your offer is on target with crystal clear benefits and a distinct, differentiating feature from other aspects of your business. One of the best ways I know to find out what your niche market is willing to buy right now is by conducting a survey.
There are different survey types depending on where your customer resides and how they operate. You can run a telephone, email or main page survey. Use the results to craft a unique message, create a new product or service and beat your competition.

Hint: When you speak to your clients on the phone, weave in a few fact-finding questions or ask them at the end of your call to do an informal survey. You also can run an email survey to keep costs down, or you can use email combined with a web-based software for surveys. Consider putting up a survey on your main Web page or on your "Thank You" or "Squeeze" pages.

This article will not have any power unless you integrate the great ideas I have shared. Make a promise to yourself and your business to integrate at least one of these strategies into your business in the next 30 days. If you make more than one of these changes, you'll see things happen even faster and not have to worry about where that next check is coming from.

If you are ready to improve your small business cash flow go to http://www.ezbusinessgrowth.com/fsm to discover easy ways to build a consistently profitable solo business around your lifestyle and
with less time commitment.


 +Yvette Syversen makes business building easy for women entrepreneurs and small business owners so they can end their day with time to spare  -- time for them, for their family and most importantly time to enjoy the fruits of their labor. <br />
A business strategy expert, Yvette knows how to turn the “busyness” of your business into profitability with her proven methods.  Get more information by visiting +http://www.ezbusinessgrowth.com

Source: Articlealley

Finding Different Marketing Strategies

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives.

Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C's model is considered for this purpose. To calculate the company's strategic position, Ansoff matrix is used. The 3C's model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C's or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.



When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P's model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer.

The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration.

Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.

+Terry Detty values  Website Marketing and  Internet Advertising for increased SEO Rankings. Greater Results can be seen with a high quality  Website Advertising.

Source: Articlealley